Screens are everywhere in the third decade of the 21st century. Our children have been raised on them and everything from our cars to our fridges seem to have them. So why shouldn’t your beauty salon or barbershop?
Eye-catching digital signage should not only be enjoyed by restaurants, retail stores and offices but by beauty experts who want to make the most of what dynamic digital signage has to offer. These screens can be updated regularly and remotely and will save you a small fortune in the long run as you’ll never again have to waste time and money printing off new messaging.
It’s diverse and powerful because it allows you to promote different content at different times of the day or the year. For example, you can promote summer hairstyles in July and August and Christmas specials in December.
It also allows for a greater degree of personalisation. If it’s a customer’s first or fiftieth visit, for example, you can celebrate them on-screen during their appointment and offer them deals based on their previous habits. They can even be used for internal communication between staff and customers too.
To highlight the benefits, here are a few more specific examples of how you might want to make the most of your digital signage.
Sharing information
Whereas static signs might include information such as the price of each service, a digital display can offer so much more. From the date, time and weather, to local news updates in real-time and even more information that’s relevant to your audience. For example, say you have a special offer for certain beauty treatments? You can alternate pricing information with screens displaying offers and deals to tantalise your customers. You can even change your offers and even your prices on the fly, should the need arise.
Celebration
Digital signage can add personal value to your salon by allowing you the space and the flexibility to celebrate your favourite customers. This is something that will build your brand and the local community. Celebrate everything from birthdays to engagements and weddings and make your customers feel like they’re part of the family.
Social media
Any modern business worth its salt will be on social media. But did you know you could use your salon’s digital signage to sync with your various social media feeds? This is an excellent way to engage with your customers, keeping them entertained with relevant content as they wait for their appointments. You can even encourage them to share their Instagram pictures and links on the feed to build an organic local online following.
Testimonials
Of course, testimonials are one of the most tried and tested marketing tools in the book but they work because people are more likely to trust other customers than the salon itself. These written declarations and images are proof that you’re doing something right and that your customers believe in you and the service you provide. So don’t hide your praise; show it off!
Image: elRoce / Shutterstock.com
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