When it comes to providing the very best service your business can offer, technology plays a vital role. With this in mind, the point-of-sale, or POS, experience is an integral aspect of the entire shopping journey as entrepreneur guide Feedough explains:
“Point of sale is where deals are struck. Here, customers pay using cash, cards, discount coupons, loyalty points, etc. An exchange made at the point of sale is called a POS transaction. While consumers make buying decisions all the time, it is here that those decisions turn into a purchase. Ineffective POS management can leave a bad impression on customers; they may back off or never return.”
Whether checking out in-store or online, effectively managing your point of sale matters. It is after all the last place a new or returning customer visits when shopping with your brand and an opportunity to earn the trust that’ll determine if they’ll be back for more.
For businesses looking to impress with an excellent POS in-person, our displays provide the chance to finetune the POS experience like never before. But, what is a POS display and how could it make a difference to your operations?
What exactly is a POS display?
Did you know that 70% of buying decisions are made in-store at the point of sale? The point of sale effectively offers an opportunity to market your business, and the products or services it provides, as a customer moves through the retail environment.
Traditionally, a carefully placed poster, or easily accessible leaflet or brochure would be present at the point of sale. The POS display has however evolved into a digital advertising solution that delivers the greatest levels of engagement yet.
A POS display works to grab the attention of customers to further engage them with your brand, whether you use this handy, tablet-sized device to publicise the launch of a new product, the sponsorship of an event, or a promotional offer. Our POS displays are specifically designed and developed for retail shelf edge and point of sale applications.
Why should I introduce a POS display to my store?
Like any digital display, a POS screen unlocks several advantages for both customer and company. They provide a more interactive and informative experience to increase brand loyalty and trust. These digital solutions also capture the attention of the consumer with visually appealing content that can actively influence their buying decisions at a stage where they matter the most.
POS displays are the key to building brand identity as well as boosting sales. They’re easy to integrate, use and update too, providing a flexible and creative option to promote different products and marketing materials.
How can I choose a POS display that my customers will love?
If you’re looking to boost business activity in-store, look no further than our range of POS advertising displays. Available with a 10- or 15-inch screen, and as a plug-and-play or networked solution, our tablet-sized displays offer a simple and seamless way to showcase the content that promotes your brand to would-be customers.
Our POS screens are designed for 24/7 use so can be used around the clock. Alternatively, they can be used in conjunction with the built-in power timer where you can specify operational hours to generate effective signage results and deliver a memorable customer experience. They’ve been specially designed for public spaces, and even come with a 3-year warranty and lifetime technical support.
For further information about our POS advertising displays, including our touchscreen options, browse our collection here or contact us direct.
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