Purchasing any significant piece of technology for your business can be a complicated decision. You must weigh up the price and functionality and consider whether it will end up providing a solid return on your investment.
When it comes to digital signage, you want a solution that’s going to entice customers and improve both the customer and employee experience. You also want something that’s going to last you a good few years before becoming obsolescent.
A good start is knowing which questions to ask yourself and your digital signage vendor. These questions could mean the difference between ending up with a display that’s perfect for your business and a glorified television.
Ask yourself what you want to achieve
What goal are you trying to reach and how is digital signage going to help you get there? Spend some time working on specific, measurable, and relevant goals and then figure out how you’re going to measure your success and the ROI on your signage. Different goals will mean different solutions. For example, if you simply need a wayfinding solution to help customers find their way around a store, it’s going to require a very different solution to an intensive marketing drive.
Figure out your audience
Your audience will directly affect the kinds of signage that will make the most sense. A digital screen aimed at children, for example, is bound to be smaller and more interactive than a screen aimed at elderly shoppers. Figure out what your audience wants to see and how to engage with them and you’ll know not only which signage to choose but what content to display on it.
Ask the supplier
At Spectra, we pride ourselves on being open and transparent with our clients and are willing to answer all questions if it will help you make a more informed decision. Here are a few of the questions we often get asked that might help you figure out exactly how you want to phrase your own questions.
What do you supply? – Our website offers an overview of common signage solutions, which can be more than enough for many customers. However, if a customer requires a more bespoke solution, our team of experts are happy to be asked for our advice on the best fit for their unique needs.
Is support available? – While most digital signage solutions are designed to be easy-to-install, it’s natural to have questions about how best to utilise the products and want support if there are difficulties to overcome. Ask us about installation, training and ongoing product support and we’ll be more than happy to answer.
Is it safe to use outdoors? – We supply a range of signage solutions suitable for both indoor and outdoor usage. Our outdoor solutions, however, are designed to withstand the rigours of the weather and are brighter than their indoor alternatives.
What software does it use? – You might already be familiar with certain display software so asking what software the signage is compatible with might be an important question for you.
Our easy to use Digital Signage CMS is designed to work natively with our screens and media players, offering an all-in-one solution which you can update in seconds with fresh content.
Our software is reliable and cloud-based with unlimited storage. It’s easy to get started using our pre-designed templates and we expert offer technical support via phone or email. There are a range of subscription options available, depending on your requirements.
Contact us today to learn more.
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