New look, same incredible partner. Bose Professional have today unveiled a preview of their new global brand identity that rolls out next year, and we are loving that vision!
The “802” name pays homage to the newly independent company’s origins and its first iconic product, the 802 loudspeaker, with “LABS” symbolising the unwavering commitment to engineering excellence and the spirit of curiosity that has defined the company’s culture since its inception.
We can’t wait for this next chapter. Check out the sneak peek above!
