Digital signage might have become ubiquitous in our daily lives but that doesn’t prevent it from being a welcome distraction and a breath of fresh air when it’s used effectively. One of the most interesting locations in terms of application potential is perhaps the place we all go to escape the stresses of the working week and focus on bettering ourselves – the gym.
Video screens have been used in gyms across the world for years, of course, but the latest generation of digital signs are able to do so much more than just show music videos. Before we look at what they can be used for, however, let’s take a look at the hardware itself.
Digital information screens – These screens are sleek, effective and designed with ease-of-use very much in mind. The ideal choice for advertising deals, events and more.
Scrolling LED signs – An affordable option that can be used to display important information such as reminding patrons when the gym is about to close.
Digital LED displays – If you really want to make an impression on your members then a larger digital LED display can be used as everything from a bulletin board to an interactive display showing off the achievements of individual members and employees.
Digital hand sanitiser displays – Thinking a little outside the box here; the COVID-19 pandemic has changed the way people feel about exercising in public. They are, quite frankly, that much more concerned about hygiene. This is why investing in a hand sanitiser display is such a good idea.
Digital signage inspiration
Of course, what you choose to display on the digital signage at your gym is just as important as the hardware. So, here are a few ideas to get your creative juices flowing.
Celebrate milestones – There are few things as inspiring to other gym members as seeing the progress of their compatriots. Digital signage can be used to celebrate when a gym member reaches a personal milestone, giving everyone a reason to work harder.
Tell your brand story – Whether your gym is an independent enterprise or part of a chain, there is going to be a brand story you want to tell. Use your digital signage to tell this story using your branded content.
Equipment training – Rather than having to ask an employee how a piece of equipment works, if members can be shown via instructional videos, they are going to feel significantly less stressed.
Social feeds – Social media has become a major part of the gym lifestyle in recent years. So, consider using your digital signage to create a social media wall showing off all your recent updates from across your channels.
Schedule classes – By listing the different classes and events on the display, you’re more likely to attract new members. Everything from yoga sessions to spin classes can be promoted and you can even include special deals and incentives to entice new session subscriptions.
Exercise videos – Proper form is crucial in any form of strenuous exercise, particularly if you’re looking for decent results. Digital signage can be used to display videos promoting best practices when it comes to your form.
Advertising revenue – Consider hitting up local businesses and asking if they would be interested in promoting their wares on your digital signage. There is lots of potential here for cross-promotional ideas too.
A good gym digital signage solution will boost your revenue and give your current members more to enjoy about their workout. So, contact us today if you’re interested in taking your gym to the next level.
Image: Dusan Petkovic / Shutterstock.com
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