101 people were invited to display their valentine’s Day sentiments on the walls of the Tapei building on February 14th. Taipei 101 Management charged a fee of $1,762 for each LED message and displayed them between the hours of 5pm and 10pm. The declarations were in lights for one minute and shown 3 times each. The building which is over half a kilometre high projected the messages onto the 101 from floors 78 to 81, the idea being for recipients to feel ‘the highest level of love’.
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