First impressions are incredibly important. It’s why we spend so much time making ourselves look presentable every morning and why we invariably spend more care and attention on the front of our homes than the back. When it comes to your business, however, the first time most guests will form a major impression is in reception.
Whether you’re running a surgery or a hotel, a bank or a car dealership, if your business is customer-facing then chances are you use a reception area as your first point of contact with your customers. It’s here that you have a chance to not only make them feel comfortable but give them an overall impression of what your business offers and why they are there in the first place.
A good reception area is all about making the most of the space and cultivating a warm and (aptly) receptive environment for clients, customers, and guests. A large part of that involves providing information. What hours are you open? What activities are happening today? What is your business all about?
When it comes to information, a digital display is the ideal way to get it across. With that in mind, here are 5 reasons why the reception area is the ideal location for one of our digital display solutions.
1. Introducing your company and what you have to offer
A well-designed digital signage solution affords your business a canvas upon which to display everything from company information to event promotions and safety instructions. You could also go a step further and display a digital waiting list (in a doctor’s surgery, for example) that informs visitors when it’s their turn to be seen. You could even supplement the information with a live weather feed and digital marketing. In this situation, LCD displays would be ideal, as they are particularly useful for clean and clear visuals.
2. Keeping visitors engaged
Social media has completely changed the game as far as customer engagement is concerned and digital signage allows you to take full advantage of this in your reception area. Add your Instagram wall to the screen and let visitors see what your team has been up to, share the latest news and stories that are relevant to your brand and generally build trust and credibility. You are also likely to gain dozens of new followers a day!
3. Upselling products and services
Even when they’ve been trained to upsell products and services, it can often come across as forced when employees try to squeeze it into a conversation. Offering subtle reminders using digital signage, meanwhile, feels so much more organic and less like a sales pitch.
4. Making waiting time less boring
Waiting is boring. It’s something we are all programmed to be great at as British people but it’s still not something to actively enjoy. We might all have our smartphones to keep us entertained while waiting for our appointments now, but we don’t want to be listlessly gazing down at our smartphones for minutes at a time. Your signage could distract guests and customers, helping the time pass while also promoting your brand.
5. Advertising revenue and building relationships
Finally, you could use your signage as an extra income generator by hosting advertisements from local businesses. This not only presents an opportunity to make a little extra money but also to form strategic partnerships with local businesses, which can be mutually beneficial and help to ingratiate your business with a completely fresh customer base.
Image: Edvard Nalbantjan / Shutterstock.com
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