First impressions certainly count. Whatever your business’ specialism, offering a warm welcome to your guests or visitors through your signage solutions unlocks several advantages.
The right signage can promote a positive brand image as well as make visitors feel valued and appreciated to enhance the customer experience as a whole. For brands that rely on footfall to thrive in their target industry sector, a visible and inviting entrance – complete with digital signage – can increase traffic, attracting passers-by and would-be customers to bolster business growth.
Eye-catching digital signage also provides a sustainable alternative when compared with printed materials, with new products, deals and other marketing information able to be displayed efficiently and cost effectively. Here Strikingly shares yet more reasons why digital media has the edge over print media within the commercial environment:
“Digital media is often more cost-effective for communication and marketing purposes than traditional print media. It eliminates the need for printing, distribution, and physical storage. Digital media has a lower environmental impact compared to print media. It reduces paper waste and the carbon footprint of physical production and distribution.”
In this blog post, we delve deeper into the use of signage in waiting rooms, receptions and lobby areas, and the benefits it could make possible for your business.
The key to welcoming waiting areas
Waiting areas are the perfect candidates for transformation into unique and engaging customer/visitor experiences, and it all starts with your digital display.
From freestanding totem touchscreens to wall mounted displays and curved video walls, our signage solutions use leading technology to provide the crystal clear, quality and reliable welcome your customers deserve.
It’s not just the waiting areas of hotels and offices that can be enriched with the right signage. Digital signage can be used in hospital waiting rooms to provide emotional relief to worried patients and their families. One of our screens is located in Addenbrooke’s Hospital in Cambridge, and has a very different purpose. The display plays a vital role in their charitable trust’s fundraising activities. The screen was purchased to enable visitors and patients to make donations with ease.
Digital signage for large lobbies
Our totem touchscreens are particularly fitting for modern-day waiting rooms, lobby areas and receptions. Sleek and perfectly sized, the digital totem is aesthetically pleasing and functional, ensuring the perfect recipe for representing your brand succinctly, engaging your guests or visitors, sparking interest, and encouraging interaction. They’re particularly fitting for larger lobby and reception areas. You can explore our freestanding indoor digital screens here.
Alternatively, flagship receptions could accommodate an LED video wall to really make a great first impression. Providing all you need to revolutionise your space, LED video walls deliver the flexibility, high brightness, low maintenance, and sleek and seamless viewing experience to impress audiences.
We have assisted several clients with the placement of LED video walls at their flagship offices, including within private areas and staff receptions that cannot be seen directly by the public. Other projects include applications in the Australian Embassy, 78 St James’s Street London and The Economist Plaza.
Solutions for smaller receptions
If space is at a premium, you may want to consider a wall-mounted screen. Our 4K Large Format Displays offer super slim profile configurations that satisfy budgetary requirements without compromising on style. They are also suitable for round the clock use and completely intuitive. Large format 4K LCD displays are ideal for public spaces, with displays measuring between 65 and 86 inches included in our range of displays.
Alternatively, you could consider a high resolution LED video display if budget and space allows, or explore other products, such as our slimline android advertising displays or freestanding totem displays.
In comparison, our range of professional monitors offers more compact alternatives for smaller reception areas, waiting rooms and lobbies.
About author
